The Toyota Prius c (c stands for "city"[4]), named the Toyota Aqua ("aqua" is Latin for water) in Japan, is a full hybrid gasoline-electric subcompact hatchback manufactured and marketed by Toyota Motor Corporation. The Prius c is the third member of the Prius family, and combines the features of a Yaris-sized car with a hybrid powertrain. The Prius c is priced lower than the conventional Prius and has a higher fuel economy in city driving under United States Environmental Protection Agency test cycles.[5][6] The Prius c was ranked by the EPA as the 2012 most fuel efficient compact car when plug-in electric vehicles are excluded.[7][8]
The production version of the Aqua was unveiled in the 2011 Tokyo Motor Show. The production Prius c was introduced in the U.S. at the January 2012 North American International Auto Show in Detroit.[9] The Aqua was launched in Japan in December 2011 at a price of ¥1.69 million (US$21,700).[10] Sales in several Asian markets began in January 2012.[11][12] The Prius c was released in the U.S. and Canada in March 2012.[13][14] Sales in Australia and New Zealand began in April 2012.[15][16]
The Aqua is considered the most successful nameplate launch in Japan in the last 20 years.[17] As of January 2017, the Aqua/Prius c is the second most sold hybrid of Toyota Motor Corporation after the regular Prius, with 1,380,100 units sold worldwide. Japan as the market leader with 1,154,500 units sold through January 2017.[18] The Aqua was the top selling new car in Japan for three years in a row, from 2013 to 2015.[19][20][21]
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